SUSY RUDKIN COACHING
About Susy
Many capable professionals appear confident on the outside but privately wrestle with overthinking, self-doubt and the pressure to always get things right.
I’m Susy — a mindset and self-leadership coach working with thoughtful, capable professionals who want to quiet the mental noise and lead themselves with greater clarity, confidence and inner authority.
I’ve spent over 17 years supporting people through meaningful personal change across counselling, coaching and personal and professional development.
The people I work with are often intelligent, conscientious and deeply reflective. They care about doing meaningful work and making good decisions.
But those same qualities can easily tip into mental spiralling, second-guessing and the quiet pressure to perform at a higher level than everyone else.
My role is to help people step out of these patterns and develop a steadier relationship with themselves — grounded in emotional stability, clear thinking and trust in their own judgement.
If this sounds familiar, the best place to start is a confidential clarity call where we explore what’s happening for you and whether this work would be a good fit.
My Story
Before training as a counsellor and coach, I spent over two decades working as a freelance multi-camera television camera operator, filming live and pre-recorded programmes in studios and on location. In the later years of my broadcasting career, I specialised in filming live sporting events for Sky and the BBC.
At its core, the job was simple: stay focused, track what matters, and capture the moment clearly while everything else moves around you.
But live broadcasting leaves little room for distraction. When everything is unfolding in real time, your attention has to stay steady. What you focus on determines what the audience ultimately sees.
Looking back, I realise that work taught me something that now sits at the heart of my coaching.
Where we place our focus shapes our experience of reality.
When attention is repeatedly drawn toward fear, doubt or imagined worst-case scenarios, the mind begins to create a distorted internal picture. But when we learn how to consciously shift our focus, the entire frame changes.
Much of the work I do now is about helping people adjust the lens through which they view themselves, their thinking, and the situations they face — so they can respond with greater clarity, confidence and self-trust.
Early work supporting others
After qualifying, I spent several years working in a range of supportive roles in both the UK and Canada.
While living in Victoria, British Columbia, I worked with Cool Aid supporting people experiencing homelessness, and as a residential house parent supporting international students aged 11–19 who were living far from home for the first time.
Alongside these roles I ran a small private counselling practice and created a low-cost mobile counselling service that operated from a converted campervan, which I renovated myself. The idea was simple: counselling in beautiful outdoor locations that felt safe, private and accessible.
Despite initial scepticism from others, the service quickly became fully booked through word-of-mouth referrals. It remains one of the projects I’m most proud of.
Returning to UK
In 2014 I returned to Bristol and established a face-to-face private counselling practice, while also providing telephone counselling through an Employee Assistance Programme supporting clients across the UK.
During this time I also worked as a support worker in homelessness hostels and continued my professional development through further training in NLP and counselling for children and young people. I later worked with students at Hanham Woods Academy, supporting young people through a range of emotional and personal challenges.
Together, these experiences gave me a broad and practical understanding of the complexities people face in their lives, and how different environments — work, home, education and social circumstances — can shape the pressures individuals carry.
Why I became a coach
Over time I noticed something important.
While counselling can be incredibly valuable, many of my clients made their most meaningful progress when our focus moved toward the present — understanding the patterns shaping their current experience and learning practical ways to change them.
That realisation led me to retrain as a professional coach through iPEC’s award winning Energy Leadership™ programme.
Today my work combines psychological insight with the structured, forward-focussed approach of coaching.
I help people recognise and shift the thought patterns, beliefs and behavioural loops that quietly drive overthinking, self-doubt and internal pressure.
Watching clients rediscover their clarity, confidence and inner authority is the most rewarding part of my work.
Because when someone learns to lead themselves differently, everything else begins to change.
Experience & Training
• 25+ years professional experience across media, counselling and coaching
• Certified Professional Coach – iPEC (2016)
• Energy Leadership Index (ELI) Master Practitioner (2016)
• iPEC Success Coach (2019–2020)
• NLP Practitioner & Timeline Therapy Practitioner (2015)
• Postgraduate Qualification – Counselling Children and Young People (2014)
• Integrative Counsellor – University of the West of England (2011)
• BA (Hons) Radio, Film & Television / Art – University of Kent
Outside my work
Outside my coaching work, I enjoy activities that help keep me grounded and present.
I play both social and competitive golf — a game that reveals very quickly how the mind reacts under pressure. It’s a constant reminder of the value of returning attention to the present moment.
I also enjoy camping, growing my own vegetables, and occasionally performing gigs with my local ukulele band.
These quieter parts of life help me practise the same principles I share with clients: focus, patience and learning not to take the mind too seriously.
How This Work Helps
The people who find their way to my work are often thoughtful, capable individuals who have spent years relying on intelligence and determination to navigate life.
But when overthinking and self-doubt take hold, those same strengths can turn inward — creating mental noise, hesitation and a constant pressure to get everything right.
Our work together is about changing that relationship with the mind.
Not by eliminating uncertainty, but by developing the steadiness and self-leadership needed to move forward with clarity, confidence and trust in your own judgement.
If this resonates, the best place to start is a confidential clarity call.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
+44 7341 160208