SUSY RUDKIN COACHING
Stress • Burnout • Imposter Syndrome
About Susy
Many capable professionals appear confident on the outside, but internally experience overthinking, self-doubt and the pressure to get things right.
I’m Susy — a mindset and self-leadership coach working with thoughtful, capable professionals who want to think more clearly, respond more steadily, and lead themselves with greater confidence.
Where this work comes from
Before training as a counsellor and coach, I spent over two decades working as a freelance television camera operator, filming live and pre-recorded programmes for the BBC and Sky.
At its core, the job was simple: stay focused, track what matters, and capture the moment clearly while everything else moves around you.
But live broadcasting leaves little room for distraction. When everything is unfolding in real time, your attention has to stay steady. What you focus on determines what you capture.
Looking back, I can see that this experience shaped something fundamental that now sits at the heart of my coaching.
Where we place our attention shapes our experience of reality.
When attention is pulled toward doubt, pressure or worst-case thinking, the internal experience becomes distorted.
When attention is directed more consciously, the way we think, feel and respond begins to change.
This principle underpins much of the work I do today.
From counselling to coaching
After qualifying as a counsellor in 2011, I worked in a range of roles across the UK and Canada, supporting both adults and young people in different environments.
Alongside this, I built my own private practices, including a mobile counselling service offering sessions in outdoor settings — an approach that became fully booked through word of mouth.
These experiences gave me a broad and practical understanding of the challenges people face, and how different environments shape the pressures they carry.
Over time, I noticed that the most meaningful change happened when our focus shifted from the past to the present. Understanding where unhelpful patterns come from is helpful — but real change happens when someone recognises they are not defined by those patterns. In that recognition, they begin to see they can respond differently in each moment, and in doing so, change their experience.
That realisation led me to retrain as a coach through iPEC’s Energy Leadership™ programme in 2016.
Today, my work combines psychological depth with a structured, forward-focused approach.
Experience & Training
• 25+ years professional experience across media, counselling and coaching
• Certified Professional Coach – iPEC (2016)
• Energy Leadership Index (ELI) Master Practitioner (2016)
• iPEC Success Coach (2019–2020)
• NLP Practitioner & Timeline Therapy Practitioner (2015)
• Postgraduate Qualification – Counselling Children and Young People (2014)
• Integrative Counsellor – University of the West of England (2011)
• BA (Hons) Radio, Film & Television / Art – University of Kent
Outside my work
Outside my coaching work, I enjoy activities that help keep me grounded and present.
I play both social and competitive golf — a game that reveals very quickly how the mind reacts under pressure. It’s a constant reminder of the importance of returning attention to the present moment.
I also enjoy camping, growing my own vegetables, and occasionally performing gigs with my local ukulele band.
These quieter parts of life help me practise the same principles I share with clients: focus, patience and learning not to take the mind too seriously.
A final note
The people who find their way to my work are often already capable and self-aware.
But when overthinking and self-doubt take hold, those strengths can turn inward — creating hesitation, pressure and mental noise.
This work is about changing that relationship with the mind.
Not by eliminating uncertainty, but by developing the steadiness and self-leadership needed to move forward with clarity, confidence, and trust in yourself.
If this resonates, the best place to start is a confidential clarity call.
