SUSY RUDKIN COACHING
About Susy
Many women in male-dominated professions appear confident on the outside, but internally experience overthinking, self-doubt and the pressure to get things right.
I’m Susy — a mindset and self-leadership coach working with thoughtful, capable women who want to think more clearly, perform more steadily under pressure, and lead themselves with greater confidence.
Where this work comes from
Before training as a counsellor and coach, I spent nearly 30 years working as a camera operator in live sports—often as the only woman operating in high-pressure, male-dominated environments.
It was a role where performance mattered. There was no space for hesitation or second-guessing. You had to stay focused, trust your decisions, and deliver with consistency, even when the pressure was high.
That experience taught me something fundamental.
Performance isn’t just about what you do—it’s shaped by how you think in the moment. When self-trust is strong, decisions are clearer, responses are steadier, and performance follows. When it’s not, even the most capable people can find themselves overthinking, holding back, or losing their edge.
That insight now sits at the core of my work.
Today, I help high-achieving women in male-dominated fields build unshakable self-trust, so they can perform with clarity, consistency, and confident authority.
From counselling to coaching
After qualifying as a counsellor in 2011, I worked in a range of roles across the UK and Canada, supporting both adults and young people in different environments.
Alongside this, I built my own private practices, including a mobile counselling service offering sessions in outdoor settings — an approach that became fully booked through word of mouth.
These experiences gave me a broad and practical understanding of the challenges people face, and how different environments shape the pressures they carry.
Over time, I noticed that the most meaningful change happened when our focus shifted from the past to the present. Understanding where unhelpful patterns come from is helpful — but real change happens when someone recognises they are not defined by those patterns. In that recognition, they begin to see they can respond differently in each moment, and in doing so, change their experience.
That realisation led me to retrain as a coach through iPEC’s Energy Leadership™ programme in 2016.
Today, my work combines psychological depth with a structured, forward-focused approach.
Experience & Training
• 25+ years professional experience across media, counselling and coaching
• Energy Leadership Coach, CPC (iPEC 2016)
• Energy Leadership Index (ELI) Master Practitioner (iPEC 2016)
• iPEC Success Coach (2019–2020)
• NLP Practitioner & Timeline Therapy Practitioner (2015)
• Postgraduate Qualification – Counselling Children and Young People (2014)
• Integrative Counsellor – University of the West of England (2011)
• BA (Hons) Radio, Film & Television / Art – University of Kent
Outside my work
Outside my coaching work, I enjoy activities that help keep me grounded and present.
I play both social and competitive golf — a game that reveals very quickly how the mind reacts under pressure. It’s a constant reminder of the importance of returning attention to the present moment.
I also enjoy camping, growing my own vegetables, and occasionally performing gigs with my local ukulele band.
These quieter parts of life help me practise the same principles I share with clients: focus, patience and learning not to take the mind too seriously.
A final note
The people who find their way to my work are often already capable and self-aware.
But when overthinking and self-doubt take hold, those strengths can turn inward — creating hesitation, pressure and mental noise.
This work is about changing that relationship with the mind.
Not by eliminating uncertainty, but by developing the steadiness and self-leadership needed to move forward with clarity, confidence, and trust in yourself.
If this resonates, the best place to start is a confidential clarity call.
